Sponsor and Advertising Opportunities

Why become a Sponsor?

Support for Indo-Canadian Cultural Heritage

• The history of Indian dance is in many ways the history of India. Through dance, the ancient stories have been passed from generation to generation. Dance transcends boundaries of language, religion, and geography and unites communities when a dance performance is given.
• By becoming a sponsor you are supporting the continuation of Kalanidhi Fine Arts’ 50 year history of raising awareness of Indian culture in Canada through dance

Support for Dance

• For non-Indians, there is the profoundly rich cultural experience and sheer enjoyment of discovering this ancient art form that preceded western classical dance forms such as ballet and modern. It is no surprise that once a dance enthusiast is exposed to classical Indian dance, a whole new world opens up to them to explore.
• For all Canadians who love dance, there is the ongoing evolution of classical Indian dance as it fuses with western dance forms and transforms into entirely new dance forms.

Reach up to 5,000 Festival Participants in the Toronto & the GTA

• Attendance at the 2004 Festival recorded a 80% - 20% split between Indo Canadians and Mainstream dance audience.
• The Indo-Canadian audience ranges in age from 25— 60 with the largest group being between the ages of 35 & 55.
• The Indo-Canadian audience demographics are mainly middle to upper level income professionals with post secondary education and a strong cultural interest. The women have generally had Indian dance training as children and have sent their daughters to Indian dance training. The Indo-Canadian audiences come in groups of family and friends.
• The mainstream audience is comprised of dance enthusiasts, professional dancers, choreographers, and artistic management, media, teachers and students of dance.
• The mainstream audience ranges in age from 20-55 with the largest group being between the ages of 20—35.
• The mainstream audience demographics are young professional with post-secondary education and training in dance or theatre

Advertising and Media Promotion Targeted to Indo-Canadians Reach
over 1 million

• Media Sponsorship from ATN (Asian Television Network) includes commercial spots, two month coverage leading up to Festival
• Media Sponsorship from India Abroad includes feature coverage
• Coverage on OMNI TV, City TV, CBC Radio and Television and Bravo.
• Harbourfront Centre partnership includes full page in NEXT STEPS brochure and newsletter distribution to Harbourfront mailing list members.
• Coverage in National Post, Globe and Mail, Toronto Star, NOW Magazine, Toronto Life.
• Coverage in 25 Indo-Canadian publications in the GTA.
• Newsletter mailings to 5,500 member database.
• 10,000 multi-lingual postcards distributed in the GTA, Edmonton, Vancover, Winnipeg, Regina, London, Sudbury, and Ottawa.
• 10,000 flyers posted across the GTA and in cultural centres across Canada.
• 10,000 brochures distributed across the GTA
• 1,000 posters distributed across the GTA
• Festival Website with hotlinks for Sponsors
• 8,000 – 10,000 Festival programs
• Advertising in: Dance Current Magazine, NOW Magazine, My Bindi, India Abroad, SA Observer, Gujarat Abroad and 20 other Indo-Canadian media.

Sponsorship Levels

• Event Sponsor - Sponsor a day’s conference event or host a reception or luncheon
• Festival Sponsor - Become a Festival Sponsor and present one day’s conference and evening performances
• In Kind Sponsor – Help Reduce Festival Costs by Product and Service Contributions such as Food, Accommodation, or Transportation
• Presenting Sponsor – Support the entire Festival with major sponsorship contribution

If you are interested in supporting the Festival through Sponsorship opportunities,
please contact:
Karen Dempster at 905-764-7028, ext. 22

Festival Program

Be a Part of the History of Indian Dance by Advertising in the Festival Souvenir Programme. The 72-page programme documents highlights of the 2006 Festival and contains complete biographical information that is kept after the Festival.

FESTIVAL PROGRAMME RATE CARD 2006

The 8th International Dance Festival and Conference
A Century of Indian Dance – Part II
September 22 – October 1, 2006

Festival Guide

Booking deadline is August 18th, 2006
Artwork deadline September 1st, 2006
8,000–10,000 guides - 8.5”w x 11”h
72 pages
 

Guidelines for electronically supplied artwork for display ads

File formats: Press quality PDF, TIFF, JPG, EPS, all fonts set to outline
300 dpi for best resolution
Please send exact measurements
Artwork to be sent to: admin@kalanidhifinearts.org
All prices based on camera-ready artwork supplied to exact size
No bleeds
Contact: Karen Dempster at 905-764-7028, ext. or
Bob Dale at: 416-686-5569

Download the Festival Programme Rate Card in PDF format.